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Pertanyaan | 23 hours ago 7 views

How do I calculate Customer Lifetime Value (CLTV) for a subscription-based product?

Ahmad Gunawan
Ahmad Gunawan
Efficient Problem Solver at Apple Inc.

I'm working on a SaaS product and want to understand the best way to calculate CLTV accurately. I've seen different formulas — some based on average revenue per user (ARPU), others involving churn rat...