Pertanyaan
|
23 hours ago
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How do I calculate Customer Lifetime Value (CLTV) for a subscription-based product?
Ahmad Gunawan
Efficient Problem Solver at Apple
Inc.
I'm working on a SaaS product and want to understand the best way to calculate CLTV accurately. I've seen different formulas — some based on average revenue per user (ARPU), others involving churn rat...